One of the HALLMARKs and THE SUSTAINABILITY of the Yoruba movie industry is culture of respect, gratitude, patience and filming backgrounds. Stars, I mean real stars emerge because the green horns go through the right channels and training.
It is however dangerous because those allowed to climb the ladder are coming from backgrounds most do not know. While they sacrifice to sustain the tradition and culture of the craft, those without backgrounds do anything to ruin it provided it earns them instant gain, most especially fame. 99% of us are on this blame and we must accept it. Time to REBUILD. The industry need a DOOR!
In addition, the marketers who previously finance 90% of movies have equally relented. They are their own enemies in some ways. Some of them promote untrained, uncultured strays through the back door too. They don't care, why they choose to do this to their investments I don't know.
One other scourge with the marketers is that their trade requires EXPANSION more not RELOCATION only. Scarcity leads to PIRACY. Making people travel from different states fortnightly, endure queues in different stores is a deliberate attempt to kill the movie market. When people wait tirelessly, they resort to pirated copies. If Coca-Cola distribute that way, they soon be out of business. Check how the PIRATES distributes.
And suddenly, marketers do not advertise in Radio, TV or do posters again. Actors and film makers who toil hard on locations are turned ONLINE MARKETERS. Actors begin to hate on each other for not promoting, what happened to FACEBOOK and INSTAGRAM sponsored Ads. By and large, it has negative effect on individual brands. TRUTH BE TOLD.
The industry, sector by sector need SERIOUS RESTRUCTURING and honest synergy. Save Nigeria Movie industry now.
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