(L-R): Michael Ebia, CEO
of Ade Digital ; Olufemi Awoyemi, CEO, Proshare;Nduneche
Ezurike, Convener/Researcher; Akindele Semowo, Managing
Director, Kindell Ltd.; and Abiodun Ogunlabi, CEO, 3-Ways
Communication Ltd at a Public Presentation of the Research on Employee
Engagement and Enterprise Innovation in the era of the Millennials by Nduneche
Ezurike held at CIBN House on Monday, April 16.
April 16, 2018 -
Nduneche Ezurike, a Marketing Communication professional and employee with one
of the leading commercial banks in Nigeria has advocated a revolutionary shift
in employee management in the modern workplace. In his research work,
“Employee Market Place - a study on employee engagement and workplace
innovation in the millennial age", Mr. Ezurike cautioned that
organizations seeking to create happy moments and fat pay cheque as a strategy
for achieving improved productivity are in for hard times in the era of the
millennials. He advised that they should instead pay greater attention to
creating enabling environment which harnesses individual talents in the work
place. “In the era of innovation, there is little correlation between
organizations with the highest wage package and its net productivity", he
declared.
Speaking further, Nduneche
revealed that the Employee Marketplace is an engagement design which seeks to
harness employee self-interest to unlock organizational benefits of innovation
and business growth. "‘Employee Marketplace' as a management model",
he continued, "provides a new paradigm on multi-teaming, employee
self-interest and enterprise innovation". He further noted that
forward-looking organizations must deliberately renew their attention on the
traditional three Cs: communication, collaboration and community, stating that
since engagement remains essentially an emotional activity involving passion,
empathy and creativity, hence efforts to advance digital transformation must
first understand employee self- interest and emotional intelligence.
The report showed how leaders
can take advantage of the creative energies and talents of the millennials to
achieve innovation within the organization. The three-part Presentation
include: a video documentary of professional perspectives on employee
engagement, theoretical reviews of the subsisting practices of employee
engagement as well as quantitative survey report which the convener conducted
in partnership with the Chartered Institute of Bankers of Nigeria.(CIBN) titled
“The Millennial Voice’
Undertaking a review of the
current practice of employee engagement, Mr. Ezurike questioned the practical
relevance of some of the existing theories on employee happiness, employee
motivation and the Employee Engagement-Profit-Chain. According to some
highlights of the report which was done in partnership with CIBN, 41% of the
millennials state that competitive salary will
make them put in their best
whilst 59% believe that manpower development, reward and recognition will
enable them offer their best service. On the operating culture within their organization,
41% of the millennials express dissatisfaction with it whilst 11% express
confidence with their corporate culture.
The report also showed
that 41.4% of banks' current employee engagement activities are focused mainly
on employee awareness. This figure is higher than product adoption (20.7%),
regulatory information (13.8%), and change management (13.8 %|) respectively.
Sharing his opinion, Mr.
Biodun Adedipe, the MD/CEO of Abiodun Adedipe and Co commended the research
initiative as a unique kind of research; an incisive effort to unravel the
seeming mystery of the generation X and their work attitudes. Also Femi Awoyemi
MD/CEO, Proshare expressed his excitement, stating that ‘the matter which had
always been discussed in hushed tones is now brought to the center of agenda’.
He noted the role of generation X to be that of supporter, facilitator and
mentor to the young generation rather than competitor.
Charles Aigbe,
President of Association of Corporate Affairs Managers of Banks (ACAMB) lauded
the depth of research undertaken by Mr Ezurike noting that it is in line
with the association’s current effort to build the capacity of marketing
communication professionals in the banking industry. Mr. Michael Ebia, a
millennial and CEO of Ade Digital, who confessed he had never witnessed a
conversation centered on millennials , praised the session as an insightful
one. Also understand communication more as listening to the millennials",
Ebia declared.
The term Millennials is usually
considered to apply to individuals who reached adulthood around the turn of the
21st century. Millennials are estimated to constitute over 72 per cent of the
global workforce by the year 2025, whilst over 50% of employees in the banking
sector are estimated to be in the millennial generation. The initiative according to the
convener, Mr Ezurike, was designed to arm business leaders with the winning
strategies in engaging millennial and Afrilennial employees as well as
contribute to the global conversation on the role of millennials in the
workplace, especially in mid to large organisations.
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