LAGOS, NIGERIA Renowned Nigerian creative professional, advertising strategist, and
entrepreneur Toheeb Dele-Balogun has officially announced the launch of his latest literary
work, Algodrithm, the Sacred Book. Building on his reputation for genre-defying narratives,
Dele-Balogun's newest release promises to challenge contemporary perspectives and engage
modern readers with sharp, thought-provoking commentary on the human experience in the
digital age.
Algodrithm, the Sacred Book is a satirical collection of micro-fiction that reimagines social
media as a god of its own making one that creates, judges, rewards, and punishes in its
own image. Structured like scripture and narrated in first-person liturgical language, the book
follows a fictional deity, Algodrithm, from creation through the reshaping of humanity in His
image, before unfolding into dozens of sharp, satirical stories of the people living under His
dominion stories that draw deeply from the texture of Nigerian social, political, and
religious life.
As Co-Founder and Chief Impact Director of The Hook Creative Agency, one of Nigeria's
fastest-growing and most successful creative firms, Dele-Balogun has spent over a decade
engineering impactful communication solutions for corporate giants and political landscapes
alike. With Algodrithm, he steps outside the corporate sphere to offer a profound piece of art
tailored to an era defined by fast-paced digital absorption.
This release follows the success of his previous multi-modal literary project, Don't Tell
These Stories, which earned critical acclaim and endorsement from cultural figures including
Chief Nike Davies-Okundaye of the Nike Art Gallery, Don Jazzy, Dbanj among others.
Through The Burnt Stories Project (@theburntstories), positioned as the foremost platform
celebrating writers and creative writing in Nigeria, Dele-Balogun continues his personal
crusade to revive literature for a "distracted generation" writing punchy, profound
narratives designed to grip readers with short attention spans.
Rather than a conventional book launch, Algodrithm will debut as an immersive live
experience combining dramatized performances, an interactive exhibition, and a series of
rituals drawn directly from the book's mythology, inviting attendees to witness the satire
rather than simply read it.
Beyond his corporate and literary work, Dele-Balogun is deeply committed to societal
transformation. He is the visionary behind the Awapikin Initiative, a social impact
foundation dedicated to child education reform and holistic youth development across
Nigeria and Africa, building on his earlier charitable groundwork. A portion of proceeds from
Algodrithm's premium book tiers will go directly toward supporting Awapikin's work.
Algodrithm, the Sacred Book represents the intersection of Dele-Balogun's diverse
experiences blending the strategic precision of an advertising executive, the deep empathy of a social reformer, and the raw instinct of a master storyteller
Algodrithm, the Savred book will be launched on the 17th of October in an unforgettable performance at J Randle Center, Onikan, Lagos
Pre-order dates for Algodrithm, the Sacred Book will be announced soon. For media
inquiries, review copies, or interview requests with Toheeb Dele-Balogun, please contact the
media relations team.
About Toheeb Dele-Balogun
Toheeb Dele-Balogun is a partner at The Hook Creative Agency, an alumnus of Orange
Academy, and an award-winning creative leader. He is the author of Don't Tell These Stories
and the founder of the Awapikin Initiative, a non-profit championing the education and
welfare of children from underserved communities.
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